What's holding FinTech startups back

FinTech teams are selling into regulated, often risk-averse organisations while trying to move at startup speed. Without joined up operations, you end up with slow deals, basic reporting and tech stack sprawl that worries both customers and investors.

• Fragmented funnel from marketing to sales to onboarding
• Long, complex buying cycles with multiple stakeholders
• Compliance and documentation slowing down deals
• Underused tools and overlapping platforms
• Hard to prove predictable, scalable growth to investors