In SaaS, product, marketing, sales and customer success are tightly linked, and small inefficiencies compound quickly as you grow. What got you to the first million in ARR will not carry you to ten without better data, processes and alignment.
Data silos across CRM, product analytics and billing
Leaky funnels and poorly defined qualification
Forecasts that swing wildly quarter to quarter
Overlapping, underused go to market tools
Churn and expansion not built into day to day reporting